BabyBus App Store Optimization Educational Android
User Acquisition, Growth Hacking, and PR

Challenge :
Baby Panda Care, an application developed by BabyBus was getting higher CPI’s when compared to any other application in the same category. The only challenge was to get the downloads in as less CPI as possible simultaneously increasing their organic presence, getting their keywords ranked, and starting with the PR
Results :
640% keywords growth in 5 months
10 keywords started ranking at number 1,2, and 3 positions in 17 weeks
We skyrocketed the number of app downloads in 6 months via inorganic means
480% decrease in CPI
The game became popular amongst kids and got featured in the Store as well

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