Performance Marketing

Performance Marketing, the term says it for itself, is marketing based on performance.
This performance can be any amongst the executed desired results, such as completed sale or a booking made, a generated lead or an install/download made by a user.
The term is the combination of several activities that are performed under the huge umbrella of User Acquisition such as Paid Marketing (Social Media Marketing, SEM, Affiliate Marketing, In-App Traffic, DSP, and Programmatic Advertising) and Organic Marketing (App Store Optimisation and others) via Attribution and Tracking. 

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Awareness

Allows to reach a broader audience, both the followers as well as users who don’t follow you. SMM and SEM being a part of Performance Marketing offers various ad formats, channels, and payment models.

Retention

Drives a massive amount of ‘qualified’ or ‘quality’ traffic that provides you with the better chances of conversion with the channels aforementioned and helps in building brand reputation.

High LTV

Helps identify the core targeted audience and leverage the right channels to connect with them which creates meaningful interactions with the users and ultimately engages them.

Achieved KPI

Identifies the goals early on and uses KPIs that are directly related to those goals. To see your return per dollar spent, simply divide your revenue increase by the cost of the campaign. See the results now!

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Scaling paying users through CPI, CPA, CPL, CPS campaigns

If you’re looking to dive into the world of Performance Marketing and need to fine-tune your skills, you’ve come to the right place.

Market Research

It is very important to gather important information about the targeted users and hence, the importance of the same cannot be ignored. Research and Performance Marketing complement each other so that we can adopt the best ways to collect, analyse, and interpret data to boost the understanding of the target markets and make strategies accordingly. It helps improve the content, strengthen calls to action, and eventually improve conversion rates.

User Acquisition

In Performance Marketing, it is very important to make sure that the traffic is coming from the right sources and channels so as to receive the benefits of building the brand through third partners with their audiences. Well, there are several areas in the digital marketing space that should be utilised to fulfill the goals. Some of them are: Organic Marketing, Affiliate Marketing, Native Advertising, Sponsored Content, Social Media Marketing, Search Engine Marketing, and many more., Since Performance Marketing is paid after a desired action takes place, the risks are lower, the CPA (Cost Per Acquisition) often lower and the ROI higher.

Tracking and Monitoring

Performance Marketing is entirely trackable, measurable and super-transparent. It is the attribution, desktop vs. mobile, bounce rates, etc that give relevant data points and provide better insights to find out what’s working and what’s not. Similarly like A/B Testing, tracking and monitoring are equally important to get the most out of the Performance Marketing campaigns. There are always some adjustments required after a proper analysis of the work done. Without it, the business won’t grow.

A/B Testing

It is very important to measure the difference in the performance and knowing which marketing assets matter and can help make better decisions. We focus on those simplests changes that can impact the conversion rates such as headlines and copywriting, images and videos, CTA’s, landing pages, social proofs, and many more. A/B Tests help unlock numerous benefits to boost the bottom line.

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