Standing out is always difficult but UA significantly raises your brand awareness in crowded and competitive markets bringing engagements through targeted app advertising.
Increased User Base
UA helps in increasing the user base with the right message at the right time with its strategies designed around generating installs, usually achieved by running advertising campaigns and offers.
UA helps attain the most important goal of the mobile business with targeting taking help of effective ads, and then getting impressions/clicks/installs at a reasonable cost.
Expanded and Grown Business
New clients captured via UA can always help develop new features/new products with their suggestions and allow you to make profits which inturn helps expanding business.
AppFillip ASO Technology Partners !!
Increase Installs and Drive User Engagement on your Mobile App via User Acquisition (UA)
Paid user acquisition focuses on driving installs and engagements through targeted app advertising and app install campaigns. By picking the right blend of acquisition channels (some of them mentioned below), we target the audiences with an extreme level of detail in a set of data.
Organic User Acquisition
This is the first and the most widely used mobile User Acquisition strategy that has always worked like magic. Almost 92% of smartphone users get on to the app store searches to explore different apps or browse through the options they have depending on their needs. Well, If there is the search result that you want to be listed in then it’s time to optimise the metadata of your mobile application.
Now, improve app visibility within the app stores and increase app conversion rates.
Paid Advertising focuses on generating installs and engagements through advertising via install campaigns. It involves using several media channels to display advertisements that will encourage users to install the mobile app. The recipe for successful UA through paid media marketing is taking the right supply channels into consideration and targeting the right users with the amazing creative assets. We use several ad networks that reach different ad groups. For ex. Facebook, Instagram, Twitter, Snapchat, Google Ads and Apple Search Ads.
PR & Press Coverage
Partnerships, Journalists, Bloggers, and even listing on the upcoming applications related websites can be extremely valuable to drive installs, build app awareness, and generate buzz in the first four-six weeks prior to the launch of the application. We create press kits to make it really easy for reporters to quickly learn about the product, access photos and marketing materials they can use. Press Kits can get the kind of exposure and traffic you desire.
Influencer Marketing involves promotion of a product or service through the interaction of a brand with an influencer –someone who has: the power to affect the purchasing decisions of other people because of their extensive knowledge, entirely competent authority, higher position, and relationship with their audience. Most often they interact with this audience through social networking platforms such as Facebook, Instagram, or YouTube.
We set up competitions and run giveaways, contests and sweepstakes that drive real user engagement. These competitions can help you boost your follower count and increase installs as well as brand awareness in a short period of time.
Interested in User Acquisition? Want to know more?
Speak with our Mobile Growth Consultant and get to know your perfect User Acquisition strategy under 30-Minutes Free Consultancy Call. Drop us a line NOW!